About

WE ELIMINATE GUESSWORK

What if we told you, YOU CAN READ MINDS?

Future Proof Insights was born out of the anxiety & frustrations that we experienced as part of the creative work of our marketing division Future Proof Media.

As marketers ourselves, we understand the limitations of common research approaches & how they can create anxiety when launching campaigns or landmark creatives. Which is why we have designed Future Proof Insights as the solution to instill confidence in creative output.

Everyone believes their work is good, and that’s irrelevant. The only thing that matters is what the Consumer Feels

BEHAVIOUR IS PUBLIC, THOUGHTS ARE PRIVATE. WE CAN REVEAL BOTH

Future Proof Insights is a cutting-edge consumer insights service that interprets & understands true human emotion, placing ourselves & our clients at the intersection of Human Behaviour & Neuroscience providing an enhanced experience for clients here in Ireland & abroad.

We are not scientists trying to sell you the latest tech fad, we have tried & tested the solution across multiple clients & campaigns with significant impact.

Our ambition is to remove the guesswork & objectivity from research & insights collection, providing a platform for our clients to ensure their work resonates with people on a human level, all while making it accessible & easy to understand.

KNOW YOUR CUSTOMERS BETTER THAN THEY KNOW THEMSELVES

Optimise the consumer experience

We achieve this through our biometric testing platform that allows us to delve into the human subconscious to interpret human emotion, motivation & desire so our network of clients can know their customers better than they know themselves.

Human beings make decisions in a completely irrational way, it’s time to understand how & why certain emotions drive certain decisions.

Wouldn’t you want to know what your customer really thinks of your brand? Not just what they say they do… 

Have you ever worried if your campaign
will be successful?
We can help remove that doubt

Future Proof Insights
About Consumer Insights