Author: Conor Roche

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The Importance of Emotion

Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?

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All You Need To Know: Eye Tracking

What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.

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All You Need To Know: Facial Coding

Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.

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Facial Expression Analysis | FEA | Future Proof

Mapping Emotion | Hewlett-Packard

To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.

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Introduction To Neuromarketing

In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.

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