Case Studies
AIG Creative Testing Case Study
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
September 1, 2021
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related
What if we could engineer trust? Hack trust? Create a scenario whereby we bypass the initial scepticism and trust-building rigmarole to foster and provide genuine value?
Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?
Ever get nervous before a first date or a big client presentation? Cue the sweaty palms. Our skin can reveal a great deal of how we are feeling at any given moment
What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.
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