INSIGHTS BLOG

ALL YOU NEED TO KNOW ABOUT CONSUMER INSIGHTS

A collection of interesting articles & perspectives on Neuromarketing & Consumer Insights.

Facial Expression Analysis
All You Need To Know: Facial Coding

Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.

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Facial Expression Analysis | FEA | Future Proof
General Neuromarketing
Mapping Emotion | Hewlett-Packard

To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.

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