FACIAL EXPRESSION ANALYSIS
UNDERSTAND EXPRESSED EMOTIONS
Assess emotions in facial expressions
Using automated facial coding in a single platform
Facial Expression Analysis (FEA) or Facial Coding (FC) is the process of measuring human emotions through facial expressions.
With facial expression analysis you can test the impact of any content, product or service that is supposed to elicit emotional arousal and facial responses.
HOW IT WORKS
MEASURE MICRO-EXPRESSIONS
One of the key indicators for emotions is our face. When we cry, laugh or even smirk we demonstrate our emotional state allowing others to glimpse into our minds as they “read” our face based on changes in key face features.
Computer-based Facial Expression Analysis mimics our human coding skills quite impressively as it captures raw, unfiltered emotional responses in real-time towards any type of information.
DOES YOUR WORK TRIGGER EXPRESSED EMOTIONS?
DISPLAYED EMOTION
What facial expressions does your work evoke?
EMOTIONS
FACIAL EXPRESSION ANALYSIS
The Importance of Emotion
Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?
Myth Busters: Neuromarketing Edition
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
All You Need To Know: Facial Coding
Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.
Introduction To Neuromarketing
In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.
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