FACIAL EXPRESSION ANALYSIS

UNDERSTAND EXPRESSED EMOTIONS

Assess emotions in facial expressions

Using automated facial coding in a single platform

Facial Expression Analysis (FEA) or Facial Coding (FC) is the process of measuring human emotions through facial expressions.

With facial expression analysis you can test the impact of any content, product or service that is supposed to elicit emotional arousal and facial responses. 

HOW IT WORKS

MEASURE MICRO-EXPRESSIONS

One of the key indicators for emotions is our face. When we cry, laugh or even smirk we demonstrate our emotional state allowing others to glimpse into our minds as they “read” our face based on changes in key face features.

Computer-based Facial Expression Analysis mimics our human coding skills quite impressively as it captures raw, unfiltered emotional responses in real-time towards any type of information.

DOES YOUR WORK TRIGGER EXPRESSED EMOTIONS?

DISPLAYED EMOTION

What facial expressions does your work evoke?

EMOTIONS

What makes people happy, sad, frustrated? And for how long?

FACIAL EXPRESSION ANALYSIS

EEG
The Importance of Emotion

Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?

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Facial Expression Analysis
All You Need To Know: Facial Coding

Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.

Read More

CHECK OUT OUR OTHER METHODOLOGIES

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What attracts attention? What gets ignored? What order are elements perceived? How do elements perform against one another
Electrodermal Activity | Future Proof Insights
GSR
Identify the presence of an emotion and quantify the strength of this emotional response to understand how an experience resonates with a consumer.
Facial Expression Analysis | Future Proof Insights
FACIAL CODING
Measure emotion via facial expressions by testing the impact of any stimulus intended to elicit an emotional response