Facial Expression Analysis
Myth Busters: Neuromarketing Edition
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
April 2, 2021
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.
In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.
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