EEG
Neuroscience in Retail
Intro: Retail environments are no longer just about displaying products, and expecting consumers to select from them. They have become
May 13, 2023
Intro: Retail environments are no longer just about displaying products, and expecting consumers to select from them. They have become
Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.
Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?
Ever get nervous before a first date or a big client presentation? Cue the sweaty palms. Our skin can reveal a great deal of how we are feeling at any given moment
What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
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