Science in Action

REAL WORLD APPLICATIONS OF NEUROMARKETING

Articles breaking down Neuromarketing concepts into easy-to-understand hints & tips that you can apply today.

General Neuromarketing
Mapping Emotion | Hewlett-Packard

To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.

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