Understand Cognitive Processes
Insights into how the brain works
Using Electroencephalography (EEG), you can obtain insights into how the brain works by detecting the cognitive processes underlying our behaviour.
From language & visual processing to executive functioning and memory encoding, EEG data can tell us a lot about how alert, motivated, or engaged we are or how difficult a task is if interpreted correctly.
HOW IT WORKS
DETECT ACTIVITY WITHIN THE BRAIN
Electroencephalography records electrical activity using electrodes placed on the surface of the scalp & outputs this electrical activity as a series of underlying brain waves.
Measuring electrical activity from the brain reflects how the neurons in the brain communicate with each other via electrical impulses, and how they are associated with cognitive processes such as drowsiness/alertness, wakeful relaxation, and approach or avoidance.
EEG an ideal tool to understand the moment-to-moment cognitive & emotional processing that dictates behaviour.
AREAS OF INTEREST
How much attention did one piece of information receive vs. another?
Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.