How We Do It

RESEARCH & INTERPRET EMOTION

A PERSON'S OPINION IS OFTEN A POOR PREDICTOR OF BEHAVIOUR

We carry out tailored research studies that investigate the subconscious signals our bodies produce, to reveal otherwise hidden features related to emotion, attention, cognition, and physiological arousal.

Avoid the impact of biases by measuring objectively through the use of biometrics.

EYE-TRACKING

What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?

FACIAL CODING

Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses

GALVANIC SKIN RESPONSE

Measure arousal levels of test subjects by analysing the changes to their skin conductivity based on exposure to a stimulus.

EEG

Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.​

TRADITIONAL

Enhance study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias. ​

ECG

Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.

THE PROCESS

RESEARCH WITH SUBSTANCE

COMBINING NEURO & TRADITIONAL RESEARCH METHODS FOR A WHOLISTIC OUTPUT

By integrating the world’s leading biosensors, we create a more comprehensive view of the consumer by measuring how they feel on a Moment-To-Moment basis.

This allows us to understand precisely how people feel at specific moments over the course of an experience as opposed to a simple summary.

Future Proof Insights | Services
01.
PLANNING

A detailed planning process to identify the key research questions that are to be included within the scope.

TEST DEFINITION

Curation, Calibration of the research stufy & test cases including the recruitment of respondents

02.
TESTING

A comprehensive testing process of Neuro, Quantiative & Qualitative analyses

03.
REPORTING

Presentation of findings in a straightforward & easily applicable format.

04.

REPORTING

ACTIONABLE INSIGHTS

EASY TO CONSUME INSIGHTS THAT CAN BE APPLIED INSTANTLY

All research findings are produced into a consumable report that provides actionable consumer insights that your business can put into play immediately. 

Consumer Reporting Future Proof Insights

REMOVE THE GUESSWORK

Contact our team of professionals to understand how you can apply Neuromarketing to decode the decision making processof your consumers

CONTACT US

Do you have a question or enquiry about applying Neuromarketing to your business?

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