How We Do It

RESEARCH & INTERPRET EMOTION

DECISIONS ARE MADE ON EMOTION, WE HELP DECODE THESE EMOTIONS

We carry out tailored research studies to provide clients with valuable consumer insights that understand the subconscious factors that influence the decision making process.

Cut through the noise of response bias with biometric testing that reveals true human emotion towards your product or brand.

EYE-TRACKING

What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?

FACIAL CODING

Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses

GALVANIC SKIN RESPONSE

Measure arousal levels of test subjects by analysing the changes to their skin conductivity based on exposure to a stimulus.

EEG

Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.​

TRADITIONAL

Enhance study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias. ​

ECG

Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.

THE PROCESS

RESEARCH WITH SUBSTANCE

COMBINING NEURO & TRADITIONAL RESEARCH METHODS FOR A WHOLISTIC OUTPUT

The Future Proof Insights platform combines the collection of Neuro & Self-Reported data to provide holistic consumer insights in the form of cutting edge Neuro, Quantitative & Qualitative data.

All research tests contain an embedded quantitative & qualitative methods to provide further context to the Neuro findings, ensuring all bases are covered.

Future Proof Insights | Services
01.
PLANNING

A detailed planning process to identify the key research questions that are to be included within the scope.

TEST DEFINITION

Curation, Calibration of the research stufy & test cases including the recruitment of respondents

02.
TESTING

A comprehensive testing process of Neuro, Quantiative & Qualitative analyses

03.
REPORTING

Presentation of findings in a straightforward & easily applicable format.

04.

REPORTING

ACTIONABLE INSIGHTS

EASY TO CONSUME INSIGHTS THAT CAN BE APPLIED INSTANTLY

All research findings are produced into a consumable report that provides actionable consumer insights that your business can put into play immediately. 

Consumer Reporting Future Proof Insights

REMOVE THE GUESSWORK

Contact our team of professionals to understand how you can apply Neuromarketing to decode the decision making processof your consumers

CONTACT US

Do you have a question or enquiry about applying Neuromarketing to your business?

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