General Neuromarketing
Understanding Cognitive Load Theory to Boost Success
Imagine your brain is a high-stakes juggler in a mesmerizing circus act. The juggling balls represent the information you encounter
September 21, 2023
Imagine your brain is a high-stakes juggler in a mesmerizing circus act. The juggling balls represent the information you encounter
Intro: Retail environments are no longer just about displaying products, and expecting consumers to select from them. They have become
“It’s not that Sustainability isn’t important. It’s just that it doesn’t form part of the purchasing process” By combining EEG,
WHO’S DOING THE SHOPPING? SUMMARY: Sustainability has been a top trending topic on the marketing arena for the last decade,
Seán sat down with Newstalk’s Breakfast Business with Joe Lynam to discuss the application of Neuroscientific principles towards advertising to explain why certain ads outperform others.
Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.
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