Did the creative capture people's attention? If so, for how long? Did people revisit it? Were key pieces of information processed and what sequence were they viewed?
Did the creative produce an emotional response within the viewer? How strong was the response and was it positive or negative?
How effective was the creative at conveying key messages? Did we pass information in an efficient manner? Did people understand the message we are passing?
Did the consumer prefer one creative relative to another? Were they more showing more approach or avoidance behaviour towards the creative?
Did the creative perform strongly enough to form a memory? What aspects of the creative impacted the audience's rational or explicit memories?
Truly effective creative work catches our eye, actively engages us, is easy to understand and ultimately enjoy. It just sticks with us… But why? And how can we measure it?
You know the way traditional Creative Ad Testing methods only tells you what the consumer wants you to think they felt.
Using Neuroscientific methodologies such as concept testing we can identify and measure exactly how they feel right throughout the experience.
Eliminate the anxiety & uncertainty from the creative processes with Neuro-validated insights.
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TEST YOUR ADS TO UNDERSTAND HOW THEY PERFORM UNDER FOUR KEY PILLARS.
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