NEURO CREATIVE TESTING

EVALUATE SUBCONSCIOUS PROCESSES

UNDERSTAND & MEASURE EFFECTIVENESS

PREDICT SUCCESS

WHAT ARE THE COMPONENTS OF TRULY EFFECTIVE WORK?

ATTENTION

Did the creative capture people's attention? If so, for how long? Did people revisit it? Were key pieces of information processed and what sequence were they viewed?

EMOTION

Did the creative produce an emotional response within the viewer? How strong was the response and was it positive or negative?

Clarity

How effective was the creative at conveying key messages? Did we pass information in an efficient manner? Did people understand the message we are passing?​

PREFERENCE

Did the consumer prefer one creative relative to another? Were they more showing more approach or avoidance behaviour towards the creative?

MEMORY

Did the creative perform strongly enough to form a memory? What aspects of the creative impacted the audience's rational or explicit memories?

Future Proof Insights | Ad Testing | TV Ads

Truly effective creative work catches our eye, actively engages us, is easy to understand and ultimately enjoy. It just sticks with us… But why? And how can we measure it?

You know the way traditional Creative Ad Testing methods only tells you what the consumer wants you to think they felt.

Using Neuroscientific methodologies we can identify and measure exactly how they feel right throughout the experience.

EEG | Neuromarketing | Future Proof Insights
EEG
Analyse electrical currents within the brain to interpret cognitive processes that indicate preference & mental workload.
Eye-Tracking | Attention | Future Proof Insights
EYE-TRACKING
What attracts attention? What gets ignored? What order are elements perceived? How do elements perform against one another
Electrodermal Activity | Future Proof Insights
GSR
Identify the presence of an emotion and quantify the strength of this emotional response to understand how an experience resonates with a consumer.
Facial Expression Analysis | Future Proof Insights
FACIAL CODING
Measure emotion via facial expressions by testing the impact of any stimulus intended to elicit an emotional response
FPI | Creative Testing | Heatmap

MAKE YOUR CREATIVE MORE EFFECTIVE

Eliminate the anxiety & uncertainty from the creative processes with Neuro-validated insights.

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TEST YOUR AD FOR FREE

TEST YOUR ADS TO UNDERSTAND HOW THEY PERFORM UNDER FOUR KEY PILLARS.

  1. ATTENTION
  2. AROUSAL
  3. CLARITY
  4. PREFERENCE
  5. MEMORY

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