QUANTIFY QUALITY QUICKLY
PRIZM helps busy creatives objectively measure the effectiveness of their work through neuroscience, using a flexible, scalable & cost-effective model.

A FLEXIBLE, SCALABLE & COST-EFFECTIVE WAY TO MEASURE IMPACT THROUGH NEUROSCIENCE

PRIZM is an always-on neuroscience testing service that allows participating members to benefit from comprehensive consumer neuroscience research at a fraction of the cost. 

Each month, participating members submit a variety of inputs they want tested, from initial concepts, to work in progress to final assets. We take them away and evaluate them through Neuroscience.

There are no commitments, no minimum usage agreements, members only pay per input tested each month.

PRIZM is flexible, scalable & cost-effective which makes it a no-brainer for ambitious creatives to embed neuroscience into their own effectiveness measures.

EVALUTE OBJECTIVELY

Traditional methods like surveys & focus groups are inherently biased. Neuroscience uses objective measures of the subconscious, rather than a stated response

IMPACT BRAIN PROCESSES

Neuroscience allows us to quantify Cognitive Processes such as Engagement, Emotion, Desire & Memorisation

VALIDATE CREATIVE CONCEPTS

It can be difficult to get bold & creative concepts over the line. Validate through Neuroscience to ensure the best work sees the light of day.

COST-EFFECTIVE

Always-on testing means that you can opt-in for a fraction of the normal price & benefitting from bulk-discounts.

FLEXIBLE & SCALABLE

Concepts, Storyboards, Drafts & Mock-ups can be included for testing

TRUSTED BY

OUTPUTS

Members will receive their own effectiveness report per tested input. While building out benchmarking capabilities for their organisation as a whole, or their respective brand/client teams across the business.

For a nominal fee, members can also request a follow-up consultation with our specialist team, to go through the analysis at a more granular level.

CASE STUDIES

Click on the logos to the right to check out some of our recent tests & see the level of insight you can benefit from.

ALWAYS ON. EVERY MONTH.

HOW IT WORKS

Week 1
Participating members provide their inputs with the Future Proof team for testing, inputs can come in the form of still image, video or online user journey. On Friday of the first week of each month we will cap input collection.
Week 2-3
The Future Proof team will then build the test experience, recruit participants and collect all the data over the course of a 2 week period
Week 4
Neuroscience effectiveness reports will be shared with all members. A follow-up consultation is available with our specialists team to do a more granular review of the creative.
Week 2-3
The Future Proof team will then build the test experience, recruit participants and collect all the data over the course of a 2 week period

PAY PER INPUT TESTED

FLEXIBLE PRICING OPTIONS

BASIC

800
Per Input
  • 1-5 Inputs Tested
  • NEURO REPORT
  • STANDARD BENCHMARKING
  • ADD EYE TRACKING €100
  • OPTIONAL CONSULTATION​

PREMIUM

650
Per Input
  • 6-9 Inputs Tested
  • NEURO REPORT
  • CATEGORY BenchmarkinG
  • EYE TRACKING INCLUDED
  • OPTIONAL CONSULTATION

CUSTOM

600
Per Input
  • 11+ Inputs Tested
  • NEURO REPORT
  • EXTENSIVE BENCHMARKING
  • EYE TRACKING INCLUDED
  • FREE CONSULTATION

WHAT CAN I TEST?

Inputs can be concepts, work in progress or final assets in video, still image or even written text form.

Test early stage creative Concepts, Storyboards, Drafts or even potential responses to client briefs.

Test potential directions for your branding designs to understand how effective they are from concept through to final delivery. This also works for physical branding.

Test assets to be used across TV, Social Media, BVOD and more

Test your still image assets to understand their effectiveness. Relevant for Out of Home, Digital Advertising, Planograms and In-Store Designs or Merchandising.

Test digital user experiences to understand how effective they are from a neuroscience perspective.

FAQ

Here you can find some of the questions we are asked about Neuro Creative Testing on a regular basis.

If you have questions you cannot find here, or elsewhere on our website, please contact us by clicking on the button below.

What is PRIZM?
 

PRIZM is a scalable neuroscience testing service delivered by Future Proof Insights. PRIZM helps busy creatives objectively measure the effectiveness of their work through neuroscience, using a flexible, scalable & cost-effective model.

 

PRIZM operates on an omnibus format where busy clients supply Future Proof with their assets to understand how effective they are on their target audience. Inputs can be concepts, work in progress or final assets in video, still image or even written text form.

What is Neuromarketing Ad Testing?

Neuromarketing Ad Testing refers to the use of neuroscientific methods and tools to evaluate the effectiveness of advertisements and marketing campaigns. It involves measuring the physiological and psychological responses of consumers as they interact with different ads, in order to identify which ads are most effective at capturing their attention, triggering positive emotions and ultimately promoting action or a purchasing decision.

How does Neuro Ad Testing work?

During a Neuromarketing Ad Testing study, we use a combination of physiological measures, such as electroencephalography (EEG), Eye Tracking, and Galvanic Skin Response (GSR), as well as feedback from participants through questionnaires to collect both the subconscious and conscious impact of the creative on the individual. Interviews, and other qualitative methods, can also be added to complement the data already collected.

What is the turnaround time?

Participating members of PRIZM will supply their testing inputs in week 1 of each month.

The Future Proof team will take these inputs and test them extensively through Neuroscience.

All reports and outputs will be provided to the client in week 4 of each month.

OBJECTIVELY QUANTIFY THE IMPACT OF YOUR WORK

DELIVER THE MOST IMPACTFUL EXPERIENCES FOR YOUR CUSTOMERS

Complete the form at the button below and a member of our team will be in touch.
HAVE SOMETHING YOU'D LIKE TO TEST?
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ENGAGEMENT 79.5%
EMOTION 47.69%
DESIRE 47.79%
MEMORISATION 39.7%
IMPACT 38.35%
Purch Intent
2.76/5
ENGAGEMENT 56.42%
EMOTION 65.81%
DESIRE 44.67%
MEMORISATION 35.56%
ENGAGEMENT 46.14%
Purch Intent
3.1/5
ENGAGEMENT 74.35%
EMOTION 55.21%
DESIRE 50.93%
MEMORISATION 41.54%
IMPACT 43.49%
Purch Intent
3.6/5
ENGAGEMENT 42%
EMOTION 95%
DESIRE 58%
MEMORISATION 52%
IMPACT 39%
Purch Intent
3.7/5
ENGAGEMENT 34%
EMOTION 46%
DESIRE 43%
MEMORISATION 32%
IMPACT 29%
Purch Intent
4.3/5
ENGAGEMENT 50.24%
EMOTION 75.67%
DESIRE 82.84%
MEMORISATION 69.86%
IMPACT 70.44%
Purch Intent
3.3/5
LOOKING TO UNDERSTAND HUMAN BEHAVIOUR?
Complete the form at the button below and a member of our team will be in touch.

Provide your details using the form below to download the analysis of this advert.

ENGAGEMENT

Quantifies cognitive involvement & attention towards a stimulus or experience.

EMOTION

A measure of the strength and arousal that a stimulus or experience creates within an individual.

DESIRE

Measures Approach & Avoidance behaviours, we are drawn to experiences we want, and avoid off-putting experiences.

MEMORISATION

A measure of the neural activity linked to the encoding and storing of information within the brain.

IMPACT

Quantifies neural activity linked to emotional intensity & long-term memory encoding. NIF is predictive of real-world effectiveness.

WANT TO LEARN MORE?

Complete the form below, and a member of our team will be in touch.

Provide your details using the form below to download the analysis of this advert.

Provide your details using the form below to download the analysis of this advert.

Provide your details using the form below to download the analysis of this advert.

Provide your details using the form below to download the analysis of this advert.

Provide your details using the form below to download the analysis of this advert.