PRIZM is an always-on neuroscience testing service that allows participating members to benefit from comprehensive consumer neuroscience research at a fraction of the cost.
Each month, participating members submit a variety of inputs they want tested, from initial concepts, to work in progress to final assets. We take them away and evaluate them through Neuroscience.
There are no commitments, no minimum usage agreements, members only pay per input tested each month.
PRIZM is flexible, scalable & cost-effective which makes it a no-brainer for ambitious creatives to embed neuroscience into their own effectiveness measures.
Traditional methods like surveys & focus groups are inherently biased. Neuroscience uses objective measures of the subconscious, rather than a stated response
Neuroscience allows us to quantify Cognitive Processes such as Engagement, Emotion, Desire & Memorisation
It can be difficult to get bold & creative concepts over the line. Validate through Neuroscience to ensure the best work sees the light of day.
Always-on testing means that you can opt-in for a fraction of the normal price & benefitting from bulk-discounts.
Concepts, Storyboards, Drafts & Mock-ups can be included for testing
Members will receive their own effectiveness report per tested input. While building out benchmarking capabilities for their organisation as a whole, or their respective brand/client teams across the business.
For a nominal fee, members can also request a follow-up consultation with our specialist team, to go through the analysis at a more granular level.
Click on the logos to the right to check out some of our recent tests & see the level of insight you can benefit from.
Inputs can be concepts, work in progress or final assets in video, still image or even written text form.
Test early stage creative Concepts, Storyboards, Drafts or even potential responses to client briefs.
Test potential directions for your branding designs to understand how effective they are from concept through to final delivery. This also works for physical branding.
Test assets to be used across TV, Social Media, BVOD and more
Test your still image assets to understand their effectiveness. Relevant for Out of Home, Digital Advertising, Planograms and In-Store Designs or Merchandising.
Test digital user experiences to understand how effective they are from a neuroscience perspective.
Here you can find some of the questions we are asked about Neuro Creative Testing on a regular basis.
If you have questions you cannot find here, or elsewhere on our website, please contact us by clicking on the button below.
PRIZM is a scalable neuroscience testing service delivered by Future Proof Insights. PRIZM helps busy creatives objectively measure the effectiveness of their work through neuroscience, using a flexible, scalable & cost-effective model.
PRIZM operates on an omnibus format where busy clients supply Future Proof with their assets to understand how effective they are on their target audience. Inputs can be concepts, work in progress or final assets in video, still image or even written text form.
Neuromarketing Ad Testing refers to the use of neuroscientific methods and tools to evaluate the effectiveness of advertisements and marketing campaigns. It involves measuring the physiological and psychological responses of consumers as they interact with different ads, in order to identify which ads are most effective at capturing their attention, triggering positive emotions and ultimately promoting action or a purchasing decision.
During a Neuromarketing Ad Testing study, we use a combination of physiological measures, such as electroencephalography (EEG), Eye Tracking, and Galvanic Skin Response (GSR), as well as feedback from participants through questionnaires to collect both the subconscious and conscious impact of the creative on the individual. Interviews, and other qualitative methods, can also be added to complement the data already collected.
Participating members of PRIZM will supply their testing inputs in week 1 of each month.
The Future Proof team will take these inputs and test them extensively through Neuroscience.
All reports and outputs will be provided to the client in week 4 of each month.
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Quantifies cognitive involvement & attention towards a stimulus or experience.
A measure of the strength and arousal that a stimulus or experience creates within an individual.
Measures Approach & Avoidance behaviours, we are drawn to experiences we want, and avoid off-putting experiences.
A measure of the neural activity linked to the encoding and storing of information within the brain.
Quantifies neural activity linked to emotional intensity & long-term memory encoding. NIF is predictive of real-world effectiveness.
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Provide your details using the form below to download the analysis of this advert.
Provide your details using the form below to download the analysis of this advert.
Provide your details using the form below to download the analysis of this advert.
Provide your details using the form below to download the analysis of this advert.
Provide your details using the form below to download the analysis of this advert.
