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WHAT WE DO

WHY DO WE DO THE THINGS WE DO?

Future Proof Insights is Ireland’s only Neuromarketing & Consumer Neuroscience research agency.

By combining Neuroscience with Consumer Research we help clients understand subconscious human processes like Attention, Emotion and Motivation.

Why do you do the things you do?

THE ANSWERS WILL SURPRISE YOU…

Future Proof Insights | Test Formats
Stats Graphic | FPI

Clients & Partners

SERVICES

EXPLORE THE SUBCONSCIOUS

95% OF BRAIN ACTIVITY IS SUBCONSCIOUS

We all know that people don’t think how they feel, say what they think or do what they say.

By measuring changes to a person’s physiological condition, we can determine how an experience actually makes them feel, as opposed to how they say it makes them feel.

EYE-TRACKING

What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?

FACIAL CODING

Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses

GALVANIC SKIN RESPONSE

Measure arousal levels by analysing the changes to their skin conductivity based on exposure to a stimulus.

EEG

Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.​

TRADITIONAL

Complement study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias. ​

ECG

Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.

Understand Your Customers

Understand the emotions that underpin the decision making process of consumers

Design Creative Products

Refine your design with tangible consumer insights to consistently drive growth

Effective Distribution

Shape rollouts around consumer intent to ensure all activities are carried out with precision

Maximise Revenue

Why do consumers convert? Understand motivating factors to drive growth & efficiency

Optimise Performance

Enhance the all-round customer experience to realise the true potential of your enterprise

Would you like to Understand & Interpret Human Emotion?

IN ACTION

APPLY NEUROMARKETING TODAY

COMBINING BUSINESS & NEUROSCIENCE

We are constantly carrying out various research projects where the learnings can be applied to your business.

Upskill yourself in Neuromarketing today with easy-to-use recommendations & insights.

Recent Articles
EEG
All You Need To Know: EEG (Electroencephalography)

Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.

Read More
Case Studies
Ulysses 2.2: ‘the wandering i’

The exhibition titled Ulysses 2.2: ‘the wandering i’ used our Eye-Tracking solutions to produce an audio and visual representation of each visitors individual reading of Joyce’s iconic text.

Read More
Learn More About Our Marketing Agency

TEST YOUR AD FOR FREE

TEST YOUR ADS TO UNDERSTAND HOW THEY PERFORM UNDER FOUR KEY PILLARS.

  1. ATTENTION
  2. AROUSAL
  3. CLARITY
  4. PREFERENCE
  5. MEMORY

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