SERVICES

CUTTING EDGE RESEARCH

Understand how the subconscious responses we have no control over affects behaviour

Combining neuroscience, behavioural science & data analytics, our research allows our clients to decipher the true physiological responses behind brand or product experiences.

How do consumers feel? How strongly do they feel it? And above all else, WHY do they feel it?

EEG | Neuromarketing | Future Proof Insights
EEG
Analyse electrical currents within the brain to interpret cognitive processes that indicate preference & mental workload.
Eye-Tracking | Attention | Future Proof Insights
EYE-TRACKING
What attracts attention? What gets ignored? What order are elements perceived? How do elements perform against one another
Electrodermal Activity | Future Proof Insights
GSR
Identify the presence of an emotion and quantify the strength of this emotional response to understand how an experience resonates with a consumer.
Facial Expression Analysis | Future Proof Insights
FACIAL CODING
Measure emotion via facial expressions by testing the impact of any stimulus intended to elicit an emotional response

Examples

RESEARCH QUESTIONS WE CAN TACKLE

HOVER OVER THE GALLERY OPTIONS BELOW TO VIEW SOME OF THE RESEARCH Questions WE CAN ANSWER

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TEST YOUR ADS TO UNDERSTAND HOW THEY PERFORM UNDER FOUR KEY PILLARS.

  1. ATTENTION
  2. AROUSAL
  3. CLARITY
  4. PREFERENCE
  5. MEMORY

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