On-Pack Claims Effectiveness
February 8, 2024
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Intro & Background We’ve all been there, you arrive to a restaurant, early signs are promising. Dimly lit room, atmosphere seems good, you land the
Do Lower Shelf Locations Lower Desirability?
January 15, 2024
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A lot of our time and efforts are spent on focusing on the impact of stocking products at chest-eye level in store. But, what are
Can Empty Shelves Drive Purchasing
January 8, 2024
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Can an empty shelf actually increase purchasing? 🤔 Consumers have become conditioned over time to expect perfectly manicured store aisles, in which they experience an
Spotify ‘Wrapped’: The Underlying Neuroscience
December 1, 2023
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As we navigate and embrace the intricate world of technology and its intersection with our day-to-day lives, we often find ourselves captivated or even ‘hooked’
The Neuroscience of Effective Online Storytelling in Marketing: Integrating Neurophysiology with Persuasive Narratives
November 29, 2023
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The Power of Storytelling in Marketing In marketing, storytelling is more than just a creative tool, it’s a mechanism, a channel that interacts with the
Understanding Cognitive Load Theory to Boost Success
September 21, 2023
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Imagine your brain is a high-stakes juggler in a mesmerizing circus act. The juggling balls represent the information you encounter daily—advertisements, shopping choices, and digital
