Author: Jack Jones

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A woman contemplates what to buy in a grocery store

On-Pack Claims Effectiveness

Intro & Background We’ve all been there, you arrive to a restaurant, early signs are promising. Dimly lit room, atmosphere seems good, you land the

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Can Empty Shelves Drive Purchasing

Can an empty shelf actually increase purchasing? 🤔 Consumers have become conditioned over time to expect perfectly manicured store aisles, in which they experience an

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