Neuroscience in Retail
Intro: Retail environments are no longer just about displaying products, and expecting consumers to select from them. They have become multi-sensory and cognitive experiences that
Intro: Retail environments are no longer just about displaying products, and expecting consumers to select from them. They have become multi-sensory and cognitive experiences that
“It’s not that Sustainability isn’t important. It’s just that it doesn’t form part of the purchasing process” By combining EEG, Eye Tracking and Facial Expression
WHO’S DOING THE SHOPPING? SUMMARY: Sustainability has been a top trending topic on the marketing arena for the last decade, engaging brands and customers into