INSIGHTS BLOG

ALL YOU NEED TO KNOW ABOUT CONSUMER INSIGHTS

A collection of interesting articles & perspectives on Neuromarketing & Consumer Insights.

All Things TechIE: Future Proof Insights | Consumer Neuroscience
General Neuromarketing
Podcasts: All Things TechIE

In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related

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EEG
The Importance of Emotion

Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?

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Eye-Tracking
All You Need To Know: Eye Tracking

What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.

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