Seán sat down with Newstalk’s Breakfast Business with Joe Lynam to discuss the application of Neuroscientific principles towards advertising to explain why certain ads outperform others.
Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.
Seán recently sat down with Conall Ó Móráin from That Great Business Show to discuss all things Neuromarketing & Consumer Neuro.
Speaking with Simon Cocking from Irish Tech News, Seán gave an overview of Neuromarketing and how it will change the way effectiveness is measured in advertising, while also exploring some of the risks that research of this nature could encounter.
How do Quality Marks perform from an attention perspective across Packaging, Digital Content & Television Advertisements?
What if narrowly losing in things like gambling and online gaming was more important than actually winning?
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