On-Pack Claims Effectiveness
February 8, 2024
No Comments
Intro & Background We’ve all been there, you arrive to a restaurant, early signs are promising. Dimly lit
Intro & Background We’ve all been there, you arrive to a restaurant, early signs are promising. Dimly lit
The exhibition titled Ulysses 2.2: ‘the wandering i’ used our Eye-Tracking solutions to produce an audio and visual representation of each visitors individual reading of Joyce’s iconic text.
How do Quality Marks perform from an attention perspective across Packaging, Digital Content & Television Advertisements?
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.
In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.
For updates on our research, analysis & other useful insights. Sign up to our mailing list.
