AIG were launching their Accident & Health (A&H) portfolio in the Irish market, a product that has historically been a function of direct sales channels, but moving towards more scalable digital sales channels was a strategic objective for AIG globally.
The exhibition titled Ulysses 2.2: ‘the wandering i’ used our Eye-Tracking solutions to produce an audio and visual representation of each visitors individual reading of Joyce’s iconic text.
How do Quality Marks perform from an attention perspective across Packaging, Digital Content & Television Advertisements?
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
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