On-Pack Claims Effectiveness
February 8, 2024
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Intro & Background We’ve all been there, you arrive to a restaurant, early signs are promising. Dimly lit
Intro & Background We’ve all been there, you arrive to a restaurant, early signs are promising. Dimly lit
Intro: Retail environments are no longer just about displaying products, and expecting consumers to select from them. They
Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.
Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?
Ever get nervous before a first date or a big client presentation? Cue the sweaty palms. Our skin can reveal a great deal of how we are feeling at any given moment
What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.
In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.
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