People Care About Sustainability… But Do Shoppers?
March 30, 2023
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WHO’S DOING THE SHOPPING? SUMMARY: Sustainability has been a top trending topic on the marketing arena for the
WHO’S DOING THE SHOPPING? SUMMARY: Sustainability has been a top trending topic on the marketing arena for the
AIG were launching their Accident & Health (A&H) portfolio in the Irish market, a product that has historically been a function of direct sales channels, but moving towards more scalable digital sales channels was a strategic objective for AIG globally.
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.
Establishing trust between you and your audience can be a tricky process. How do you gauge an audience’s ability to feel something through sensory applications?
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