CONSUMER NEUROSCIENCE & NEUROMARKETING

UNDERSTAND HUMAN BEHAVIOUR

By combining neuroscience and consumer research, we identify and measure how the subconscious mind drives human decision making.

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COMBINING NEUROSCIENCE & CONSUMER MARKET RESEARCH

Future Proof Insights is Ireland’s only Neuromarketing  and Consumer Neuroscience research agency.

Our methods help clients understand how various aspects of their brand affect the brain and body.

By measuring the changes that happen in our bodies in response to information, we can tell a very rich story about the impact that brands, products & marketing have on consumers.

Do you struggle to understand how and why consumers make certain decisions? Neuromarketing will help close the gap.

CLIENTS & PARTNERS

NEUROMARKETING & CONSUMER NEUROSCIENCE SERVICES

We all know that a person’s opinion is a poor indicator of their behaviour. Which is why we are not so much interested in asking people what they think, but in measuring what happens to their brains and bodies as they process different pieces of information.

By combining the Neuromarketing methods listed below, we are able to analyse and interpret the human experience on a moment-to-moment basis, not just what people say they can remember afterwards.

Beeswarm | Eye-Tracking

OUR METHODOLOGIES

EEG

Analyse changes in the electrical currents of the brain to interpret the cognitive processes behind behaviour

EYE-TRACKING

Measure the movements of the eye in order to understand visual attention, engagement and drowsiness.

GSR

Understand arousal levels by quantifying the changes to skin conductivity levels.

FACIAL CODING

Identify the activity of facial muscle groups to measure displayed facial expressions

Recent Articles
EEG
The Importance of Emotion

Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?

Eye-Tracking
All You Need To Know: Eye Tracking

What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.

Marketing Myths | Neuromarketing
Facial Expression Analysis
Myth Busters: Neuromarketing Edition

Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.

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LOOKING TO UNDERSTAND HUMAN BEHAVIOUR?
Complete the form at the button below and a member of our team will be in touch.