
Podcasts: That Great Business Show
Seán recently sat down with Conall Ó Móráin from That Great Business Show to discuss all things Neuromarketing & Consumer Neuro.
Future Proof Insights is Ireland’s only Neuromarketing & Consumer Neuroscience research agency.
By combining Neuroscience with Consumer Research we help clients understand subconscious human processes like Attention, Emotion and Motivation.
Why do you do the things you do?
THE ANSWERS WILL SURPRISE YOU…
We all know that people don’t think how they feel, say what they think or do what they say.
By measuring changes to a person’s physiological condition, we can determine how an experience actually makes them feel, as opposed to how they say it makes them feel.
What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?
Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses
Measure arousal levels by analysing the changes to their skin conductivity based on exposure to a stimulus.
Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.
Complement study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias.
Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.
Understand the emotions that underpin the decision making process of consumers
Refine your design with tangible consumer insights to consistently drive growth
Shape rollouts around consumer intent to ensure all activities are carried out with precision
Why do consumers convert? Understand motivating factors to drive growth & efficiency
Enhance the all-round customer experience to realise the true potential of your enterprise
Would you like to Understand & Interpret Human Emotion?
We are constantly carrying out various research projects where the learnings can be applied to your business.
Upskill yourself in Neuromarketing today with easy-to-use recommendations & insights.
Seán recently sat down with Conall Ó Móráin from That Great Business Show to discuss all things Neuromarketing & Consumer Neuro.
Speaking with Simon Cocking from Irish Tech News, Seán gave an overview of Neuromarketing and how it will change the way effectiveness is measured in advertising, while also exploring some of the risks that research of this nature could encounter.
How do Quality Marks perform from an attention perspective across Packaging, Digital Content & Television Advertisements?
What if narrowly losing in things like gambling and online gaming was more important than actually winning?
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