All design & creative work creates an emotional response. Our Neuromarketing solutions allow you to understand these interactions creating memorable experiences for your customers.
Neuromarketing is the scientific study of how the brain responds to a given stimulus (e.g. Advertisements or Branding)
Remove the guesswork & apply Neuroscience concepts to your business today.
Understand the emotions that underpin the decision making process of consumers
Refine your design with tangible consumer insights to consistently drive growth
Shape rollouts around consumer intent to ensure all activities are carried out with precision
Why do consumers convert? Understand motivating factors to drive growth & efficiency
Enhance the all-round customer experience to realise the true potential of your enterprise
Would you like to Understand & Interpret Human Emotion?
We carry out tailored research studies to help clients & partners understand the subconscious factors that influence the decision making process.
Cut through the noise of response bias with biometric testing that reveals true human emotion towards your product or brand.
What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?
Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses
Measure arousal levels by analysing the changes to their skin conductivity based on exposure to a stimulus.
Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.
Complement study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias.
Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.
We are constantly carrying out various research projects where the learnings can be applied to your business.
Upskill yourself in Neuromarketing today with easy-to-use recommendations & insights.
Ever get nervous before a first date or a big client presentation? Cue the sweaty palms. Our skin can reveal a great deal of how we are feeling at any given moment
What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.
For updates on our research, analysis & other useful insights. Sign up to our mailing list.
Download your very own Information Pack that will provide you with the starter tools to apply Neuroscience across your business & personal life today.
As part of our community you will also receive occasional updates on Neuromarketing & how it is being applied across the industry in various ways
By completing & submitting this form details you are consenting to the receipt of marketing materials from Future Proof Insights.
