By combining neuroscience and consumer research, we identify and measure how the subconscious mind drives human decision making.
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Future Proof Insights is Ireland’s only Neuromarketing and Consumer Neuroscience research agency.
Our methods help clients understand how various aspects of their brand affect the brain and body.
By measuring the changes that happen in our bodies in response to information, we can tell a very rich story about the impact that brands, products & marketing have on consumers.
Do you struggle to understand how and why consumers make certain decisions? Neuromarketing will help close the gap.
We all know that a person’s opinion is a poor indicator of their behaviour. Which is why we are not so much interested in asking people what they think, but in measuring what happens to their brains and bodies as they process different pieces of information.
By combining the Neuromarketing methods listed below, we are able to analyse and interpret the human experience on a moment-to-moment basis, not just what people say they can remember afterwards.
Analyse changes in the electrical currents of the brain to interpret the cognitive processes behind behaviour
Measure the movements of the eye in order to understand visual attention, engagement and drowsiness.
Understand arousal levels by quantifying the changes to skin conductivity levels.
Identify the activity of facial muscle groups to measure displayed facial expressions
AIG were launching their Accident & Health (A&H) portfolio in the Irish market, a product that has historically been a function of direct sales channels, but moving towards more scalable digital sales channels was a strategic objective for AIG globally.
Seán sat down with Newstalk’s Breakfast Business with Joe Lynam to discuss the application of Neuroscientific principles towards advertising to explain why certain ads outperform others.
Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.
The exhibition titled Ulysses 2.2: ‘the wandering i’ used our Eye-Tracking solutions to produce an audio and visual representation of each visitors individual reading of Joyce’s iconic text.
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