CONSUMER NEUROSCIENCE & NEUROMARKETING

UNDERSTAND HUMAN BEHAVIOUR

By combining neuroscience and consumer research, we identify and measure how the subconscious mind drives human decision making.

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COMBINING NEUROSCIENCE & CONSUMER MARKET RESEARCH

Future Proof Insights is Ireland’s only Neuromarketing  and Consumer Neuroscience research agency.

Our methods help clients understand how various aspects of their brand affect the brain and body.

By measuring the changes that happen in our bodies in response to information, we can tell a very rich story about the impact that brands, products & marketing have on consumers.

Do you struggle to understand how and why consumers make certain decisions? Neuromarketing will help close the gap.

CLIENTS & PARTNERS

NEUROMARKETING & CONSUMER NEUROSCIENCE SERVICES

We all know that a person’s opinion is a poor indicator of their behaviour. Which is why we are not so much interested in asking people what they think, but in measuring what happens to their brains and bodies as they process different pieces of information.

By combining the Neuromarketing methods listed below, we are able to analyse and interpret the human experience on a moment-to-moment basis, not just what people say they can remember afterwards.

Beeswarm | Eye-Tracking

OUR METHODOLOGIES

EEG

Analyse changes in the electrical currents of the brain to interpret the cognitive processes behind behaviour

EYE-TRACKING

Measure the movements of the eye in order to understand visual attention, engagement and drowsiness.

GSR

Understand arousal levels by quantifying the changes to skin conductivity levels.

FACIAL CODING

Identify the activity of facial muscle groups to measure displayed facial expressions

Recent Articles
Facial Expression Analysis
All You Need To Know: Facial Coding

Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.

Facial Expression Analysis | FEA | Future Proof
General Neuromarketing
Mapping Emotion | Hewlett-Packard

To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.

EEG
Introduction To Neuromarketing

In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.

AS FEATURED IN

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LOOKING TO UNDERSTAND HUMAN BEHAVIOUR?
Complete the form at the button below and a member of our team will be in touch.