CONSUMER NEUROSCIENCE & NEUROMARKETING

UNDERSTAND HUMAN BEHAVIOUR

By combining neuroscience and consumer research, we identify and measure how the subconscious mind drives human decision making.

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COMBINING NEUROSCIENCE & CONSUMER MARKET RESEARCH

Future Proof Insights is Ireland’s only Neuromarketing  and Consumer Neuroscience research agency.

Our methods help clients understand how various aspects of their brand affect the brain and body.

By measuring the changes that happen in our bodies in response to information, we can tell a very rich story about the impact that brands, products & marketing have on consumers.

Do you struggle to understand how and why consumers make certain decisions? Neuromarketing will help close the gap.

CLIENTS & PARTNERS

NEUROMARKETING & CONSUMER NEUROSCIENCE SERVICES

We all know that a person’s opinion is a poor indicator of their behaviour. Which is why we are not so much interested in asking people what they think, but in measuring what happens to their brains and bodies as they process different pieces of information.

By combining the Neuromarketing methods listed below, we are able to analyse and interpret the human experience on a moment-to-moment basis, not just what people say they can remember afterwards.

Beeswarm | Eye-Tracking

OUR METHODOLOGIES

EEG

Analyse changes in the electrical currents of the brain to interpret the cognitive processes behind behaviour

EYE-TRACKING

Measure the movements of the eye in order to understand visual attention, engagement and drowsiness.

GSR

Understand arousal levels by quantifying the changes to skin conductivity levels.

FACIAL CODING

Identify the activity of facial muscle groups to measure displayed facial expressions

Recent Articles
Dopamine and Losing | Future Proof Insights
Galvanic Skin Response
Can Dopamine Make Losing Addictive?

What if narrowly losing in things like gambling and online gaming was more important than actually winning?

Case Studies
AIG Creative Testing Case Study

A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.

All Things TechIE: Future Proof Insights | Consumer Neuroscience
General Neuromarketing
Podcasts: All Things TechIE

In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related

Galvanic Skin Response
Want Customer Trust? Trust Your Customer

What if we could engineer trust? Hack trust? Create a scenario whereby we bypass the initial scepticism and trust-building rigmarole to foster and provide genuine value?

AS FEATURED IN

LOOKING TO UNDERSTAND HUMAN BEHAVIOUR?

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Complete the form at the button below and a member of our team will be in touch.
LOOKING TO UNDERSTAND HUMAN BEHAVIOUR?
Complete the form at the button below and a member of our team will be in touch.