By combining neuroscience and consumer research, we identify and measure how the subconscious mind drives human decision making.
Future Proof Insights is Ireland’s only Neuromarketing and Consumer Neuroscience research agency.
Our methods help clients understand how various aspects of their brand affect the brain and body.
By measuring the changes that happen in our bodies in response to information, we can tell a very rich story about the impact that brands, products & marketing have on consumers.
Do you struggle to understand how and why consumers make certain decisions? Neuromarketing will help close the gap.
We all know that a person’s opinion is a poor indicator of their behaviour. Which is why we are not so much interested in asking people what they think, but in measuring what happens to their brains and bodies as they process different pieces of information.
By combining the Neuromarketing methods listed below, we are able to analyse and interpret the human experience on a moment-to-moment basis, not just what people say they can remember afterwards.
Analyse changes in the electrical currents of the brain to interpret the cognitive processes behind behaviour
Measure the movements of the eye in order to understand visual attention, engagement and drowsiness.
Understand arousal levels by quantifying the changes to skin conductivity levels.
Identify the activity of facial muscle groups to measure displayed facial expressions
Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.
To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.
Establishing trust between you and your audience can be a tricky process. How do you gauge an audience’s ability to feel something through sensory applications?
In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.
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