Neuromarketing | Understand Emotion | Future Proof Insights

WHAT IF WE TOLD YOU...

YOU COULD READ MINDS?

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WHAT WE DO

WHY DO WE DO THE THINGS WE DO?

Future Proof Insights is Ireland’s only Neuromarketing & Consumer Neuroscience research agency.

By combining Neuroscience with Consumer Research we help clients understand subconscious human processes like Attention, Emotion and Motivation.

Why do you do the things you do?

THE ANSWERS WILL SURPRISE YOU…

How we do it

Clients & Partners

SERVICES

EXPLORE THE SUBCONSCIOUS

95% OF BRAIN ACTIVITY IS SUBCONSCIOUS

We all know that people don’t think how they feel, say what they think or do what they say.

By measuring changes to a person’s physiological condition, we can determine how an experience actually makes them feel, as opposed to how they say it makes them feel.

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EYE-TRACKING

What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?

FACIAL CODING

Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses

GALVANIC SKIN RESPONSE

Measure arousal levels by analysing the changes to their skin conductivity based on exposure to a stimulus.

EEG

Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.

TRADITIONAL

Complement study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias.

ECG

Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.

Understand Your Customers

Understand the emotions that underpin the decision making process of consumers

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Design Creative Products

Refine your design with tangible consumer insights to consistently drive growth

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Effective Distribution

Shape rollouts around consumer intent to ensure all activities are carried out with precision

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Maximise Revenue

Why do consumers convert? Understand motivating factors to drive growth & efficiency

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Optimise Performance

Enhance the all-round customer experience to realise the true potential of your enterprise

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Would you like to Understand & Interpret Human Emotion?

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IN ACTION

APPLY NEUROMARKETING TODAY

COMBINING BUSINESS & NEUROSCIENCE

We are constantly carrying out various research projects where the learnings can be applied to your business.

Upskill yourself in Neuromarketing today with easy-to-use recommendations & insights.

Recent Articles

Case Studies

AIG Creative Testing Case Study

A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.

September 1, 2021

All Things TechIE: Future Proof Insights | Consumer Neuroscience

General Neuromarketing

Podcasts: All Things TechIE

In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related

August 5, 2021

Galvanic Skin Response

Want Customer Trust? Trust Your Customer

What if we could engineer trust? Hack trust? Create a scenario whereby we bypass the initial scepticism and trust-building rigmarole to foster and provide genuine value?

May 10, 2021

EEG

The Importance of Emotion

Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?

April 12, 2021

Learn More About Our Marketing Agency

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Future Proof Media. Ireland

WHAT IF WE TOLD YOU...

YOU COULD READ MINDS?

about

WHAT WE DO

WHY DO WE DO THE THINGS WE DO?

Clients & Partners

SERVICES

EXPLORE THE SUBCONSCIOUS

95% OF BRAIN ACTIVITY IS SUBCONSCIOUS

EYE-TRACKING

FACIAL CODING

GALVANIC SKIN RESPONSE

EEG

TRADITIONAL

ECG

Understand Your Customers

Design Creative Products

Effective Distribution

Maximise Revenue

Optimise Performance

IN ACTION

APPLY NEUROMARKETING TODAY

COMBINING BUSINESS & NEUROSCIENCE

Our Work

Science In Action

Hints & Tips

Our Thoughts

Blog

Recent Articles

AIG Creative Testing Case Study

Podcasts: All Things TechIE

Want Customer Trust? Trust Your Customer

The Importance of Emotion

Learn More About Our Marketing Agency

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