All design & creative work creates an emotional response. Our Neuromarketing solutions allow you to understand these interactions creating memorable experiences for your customers.
Neuromarketing is the scientific study of how the brain responds to a given stimulus (e.g. Advertisements or Branding)
Remove the guesswork & apply Neuroscience concepts to your business today.
Understand the emotions that underpin the decision making process of consumers
Refine your design with tangible consumer insights to consistently drive growth
Shape rollouts around consumer intent to ensure all activities are carried out with precision
Why do consumers convert? Understand motivating factors to drive growth & efficiency
Enhance the all-round customer experience to realise the true potential of your enterprise
Would you like to Understand & Interpret Human Emotion?
We carry out tailored research studies to help clients & partners understand the subconscious factors that influence the decision making process.
Cut through the noise of response bias with biometric testing that reveals true human emotion towards your product or brand.
What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?
Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses
Measure arousal levels by analysing the changes to their skin conductivity based on exposure to a stimulus.
Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.
Complement study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias.
Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.
We are constantly carrying out various research projects where the learnings can be applied to your business.
Upskill yourself in Neuromarketing today with easy-to-use recommendations & insights.
To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.
Establishing trust between you and your audience can be a tricky process. How do you gauge an audience’s ability to feel something through sensory applications?
In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.
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Download your very own Information Pack that will provide you with the starter tools to apply Neuroscience across your business & personal life today.
As part of our community you will also receive occasional updates on Neuromarketing & how it is being applied across the industry in various ways
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