
AIG Creative Testing Case Study
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
Future Proof Insights is Ireland’s only Neuromarketing & Consumer Neuroscience research agency.
By combining Neuroscience with Consumer Research we help clients understand subconscious human processes like Attention, Emotion and Motivation.
Why do you do the things you do?
THE ANSWERS WILL SURPRISE YOU…
We all know that people don’t think how they feel, say what they think or do what they say.
By measuring changes to a person’s physiological condition, we can determine how an experience actually makes them feel, as opposed to how they say it makes them feel.
What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?
Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses
Measure arousal levels by analysing the changes to their skin conductivity based on exposure to a stimulus.
Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.
Complement study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias.
Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.
Understand the emotions that underpin the decision making process of consumers
Refine your design with tangible consumer insights to consistently drive growth
Shape rollouts around consumer intent to ensure all activities are carried out with precision
Why do consumers convert? Understand motivating factors to drive growth & efficiency
Enhance the all-round customer experience to realise the true potential of your enterprise
Would you like to Understand & Interpret Human Emotion?
We are constantly carrying out various research projects where the learnings can be applied to your business.
Upskill yourself in Neuromarketing today with easy-to-use recommendations & insights.
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related
What if we could engineer trust? Hack trust? Create a scenario whereby we bypass the initial scepticism and trust-building rigmarole to foster and provide genuine value?
Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?
For updates on our research, analysis & other useful insights. Sign up to our mailing list.
TEST YOUR ADS TO UNDERSTAND HOW THEY PERFORM UNDER FOUR KEY PILLARS.
By completing & submitting this form details you are consenting to the receipt of marketing materials from Future Proof Insights.