Galvanic Skin Response
Can Dopamine Make Losing Addictive?
What if narrowly losing in things like gambling and online gaming was more important than actually winning?
October 12, 2021
CLIENTS & PARTNERS
By combining neuroscience and consumer research, we identify and measure how the subconscious mind drives human decision making.
Future Proof Insights is Ireland’s only Neuromarketing and Consumer Neuroscience research agency.
Our methods help clients understand how various aspects of their brand affect the brain and body.
By measuring the changes that happen in our bodies in response to information, we can tell a very rich story about the impact that brands, products & marketing have on consumers.
Do you struggle to understand how and why consumers make certain decisions? Neuromarketing will help close the gap.
We all know that a person’s opinion is a poor indicator of their behaviour. Which is why we are not so much interested in asking people what they think, but in measuring what happens to their brains and bodies as they process different pieces of information.
By combining the Neuromarketing methods listed below, we are able to analyse and interpret the human experience on a moment-to-moment basis, not just what people say they can remember afterwards.
Analyse changes in the electrical currents of the brain to interpret the cognitive processes behind behaviour
Measure the movements of the eye in order to understand visual attention, engagement and drowsiness.
Understand arousal levels by quantifying the changes to skin conductivity levels.
Identify the activity of facial muscle groups to measure displayed facial expressions
What if narrowly losing in things like gambling and online gaming was more important than actually winning?
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related
What if we could engineer trust? Hack trust? Create a scenario whereby we bypass the initial scepticism and trust-building rigmarole to foster and provide genuine value?
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