General Neuromarketing

Neuroscience in Retail

Intro: Retail environments are no longer just about displaying products, and expecting consumers to select from them. They

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All You Need To Know: EEG (Electroencephalography)

Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.

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Irish Tech News: Future Proof Insights | Neuromarketing

Podcasts: Irish Tech News

Speaking with Simon Cocking from Irish Tech News, Seán gave an overview of Neuromarketing and how it will change the way effectiveness is measured in advertising, while also exploring some of the risks that research of this nature could encounter.

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