Author: Conor Roche

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AIG | A&H Go-To-Market Research

AIG were launching their Accident & Health (A&H) portfolio in the Irish market, a product that has historically been a function of direct sales channels, but moving towards more scalable digital sales channels was a strategic objective for AIG globally.

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All You Need To Know: EEG (Electroencephalography)

Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.

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Ulysses 2.2: ‘the wandering i’

The exhibition titled Ulysses 2.2: ‘the wandering i’ used our Eye-Tracking solutions to produce an audio and visual representation of each visitors individual reading of Joyce’s iconic text.

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Irish Tech News: Future Proof Insights | Neuromarketing

Podcasts: Irish Tech News

Speaking with Simon Cocking from Irish Tech News, Seán gave an overview of Neuromarketing and how it will change the way effectiveness is measured in advertising, while also exploring some of the risks that research of this nature could encounter.

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All Things TechIE: Future Proof Insights | Consumer Neuroscience

Podcasts: All Things TechIE

In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related

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