AIG were launching their Accident & Health (A&H) portfolio in the Irish market, a product that has historically been a function of direct sales channels, but moving towards more scalable digital sales channels was a strategic objective for AIG globally.
Seán sat down with Newstalk’s Breakfast Business with Joe Lynam to discuss the application of Neuroscientific principles towards advertising to explain why certain ads outperform others.
Everything you do is run by your brain. It’s constantly active, absorbing information, shaping your environment, and filtering relevant information. It’s able to connect past and present to refine your reality and ultimately drive your behaviour.
The exhibition titled Ulysses 2.2: ‘the wandering i’ used our Eye-Tracking solutions to produce an audio and visual representation of each visitors individual reading of Joyce’s iconic text.
Seán recently sat down with Conall Ó Móráin from That Great Business Show to discuss all things Neuromarketing & Consumer Neuro.
Speaking with Simon Cocking from Irish Tech News, Seán gave an overview of Neuromarketing and how it will change the way effectiveness is measured in advertising, while also exploring some of the risks that research of this nature could encounter.
How do Quality Marks perform from an attention perspective across Packaging, Digital Content & Television Advertisements?
What if narrowly losing in things like gambling and online gaming was more important than actually winning?
A TV Spot was produced for the campaign and a post-production research study was executed to carry out an evaluation of the creative.
In August 2021, Seán spoke with Justin Dawson on the All Things TechIE podcast to chat all things Future Proof Insights, Neuromarketing & Consumer Neuroscience related
